Our Mission - Building Confidence Through Sport
DMG Sports Academy was founded with a simple but powerful mission: to build confidence in children through sport. We believe every child deserves the opportunity to experience the joy of physical activity, regardless of their ability level. Our goal is to create a positive, encouraging environment where children can develop not just sporting skills, but also confidence, social skills, and a lifelong love of being active.
Since our founding in 2015, we have helped thousands of children across the UK discover the joy of football and tennis. From toddlers taking their first kicks to young players preparing for grassroots competition, we meet every child where they are and help them progress at their own pace.
Our Unique Approach to Children's Sports Coaching
Our curriculum is designed by child development experts and delivered by qualified, DBS-checked coaches. We focus on fun, engagement and skill development in equal measure, ensuring children develop a lifelong love of sport. Our teaching methodology combines the latest in sports science with child psychology to create sessions that are both effective and enjoyable.
Whether your child is taking their first steps or ready for competitive play, we have a class that's right for them. Our age-appropriate classes ensure that every child is challenged at the right level:
- Toddler Football (15 months - 3 years): Parent-and-child sessions focusing on movement, balance and early ball skills
- Ballers Football (3 - 4.5 years): Developing core football skills through fun, themed activities
- Shooters Football (4.5 - 7 years): Structured training with small-sided games and match play
- Kids Tennis (3 - 6 years): Introduction to racket sports with progressive skill development
Every session is carefully planned to include warm-ups, skill development, games, and celebrations. Our Skill of the Month curriculum ensures progressive development, while our sticker reward system keeps children motivated and excited to return.
Our Expert Coaching Team
All DMG Sports Academy coaches are fully qualified, DBS-checked and trained in child safeguarding. They bring energy, enthusiasm and expertise to every session, creating a positive environment where children flourish. Our coaches understand that at this age, the most important thing is fostering a love of sport - technical perfection can come later.
We invest heavily in coach training and development to ensure our team delivers the highest quality sessions. Coaches are trained in child development, positive reinforcement techniques, and our proprietary curriculum. They know how to engage children of all temperaments, from the shy newcomer to the energetic extrovert.
Our Values
- Fun First: We believe children learn best when they're enjoying themselves
- Inclusivity: Every child is welcome, regardless of ability or experience
- Positive Environment: We celebrate effort and improvement, not just results
- Safety: Child welfare is our absolute priority in everything we do
- Quality: We never compromise on the standard of our coaching or facilities
Book Your Free Trial Session
Experience DMG Sports Academy for yourself with a free trial session. No payment is required for your first session - just book online and come along! We believe the best way to understand what makes DMG special is to see our coaches in action and watch your child's face light up.
Find your nearest venue and book your free trial today. We look forward to welcoming you to the DMG Sports Academy family!