DMG Sports Academy is thrilled to announce the official launch of its brand-new football strip for children attending its kids football training sessions at Everest Community Academy in Basingstoke. From striking shirts and shorts to socks and quarter-zip tops, the fresh new kit reflects the energy, pride, and community spirit at the heart of DMG’s popular kids football classes.
Held at Everest Community Academy every Monday from 5-6pm, the announcement has sparked excitement among parents, players, and coaches alike – marking a memorable milestone for the centre’s football programme in the town. The new uniforms have been generously subsidised thanks to a sponsorship from SAS Apparel, enabling every child to benefit without financial burden.
DMG Sports Academy has quickly become a go-to destination for kids football training in Basingstoke and beyond. With professional, child-centred coaching delivered by qualified, DBS-checked staff, the academy offers football and tennis classes designed to build confidence, develop technical skills, and foster a life-long love for sport. Sessions cover age-appropriate training from toddler football through to more structured play, and run year-round across a variety of venues – including Everest Community Academy. DMG Sports Academy
A Moment of Pride: A New Kit for a Growing Community
The new football strip – complete with custom shirts, matching shorts, team socks and lightweight quarter-zip tops – was unveiled this week at the Monday session. Smiles lit up the training ground as young athletes proudly wore the kit for their drills, games, and warm-ups.
“Seeing the players put on this new uniform for the first time has been truly wonderful,” said Dr Mark Gould, Founder of DMG Sports Academy. “I couldn’t be happier. It’s more than just a kit – it’s a symbol of unity, growth, and belonging for our children who attend kids football training in Basingstoke every week. The sense of pride it gives them is remarkable.”
Dr Gould took time to express heartfelt appreciation for the overwhelming support from SAS Apparel:
“We are incredibly grateful to SAS Apparel for their generosity,” Dr Gould continued.
“Their sponsorship has meant that we could reduce the cost of the kit so that every child, can enjoy wearing it and feel part of our DMG family. This inclusive spirit is what our kids football classes are all about.”
His words resonated not only with parents but also with coaches and young players, many of whom lined up for photos at the end of training, proudly showing off their team colours.
Celebrating Partnership: SAS Apparel’s Vision for Grassroots Football
SAS Apparel has played a key role in bringing the new kit to life. The company, known for its high-quality sportswear and commitment to community sports initiatives, worked closely with DMG Sports Academy to design a strip that not only looks great but also supports young players’ comfort and performance.
Abid Yaseen, Founder of SAS Apparel, shared his perspective on the collaboration:
“Working together with Dr Mark Gould and the DMG team has been a fantastic experience,” said Abid.
“We have a close working relationship, and we wanted to invest in that partnership to ensure support that lasts for years to come. Seeing the kids in their new kit is really special, and it’s a privilege to be part of something that encourages youngsters to enjoy sport and stay active.”
Yaseen’s statement highlights SAS Apparel’s commitment to grassroots sport and to fostering long-term community relationships – a sentiment echoed by many parents and staff at the training centre.
A Boost for Kids Football Training in Basingstoke
DMG’s kids football classes at Everest Community Academy are open to boys and girls aged from 15 months to 7 years, and are carefully structured to suit each developmental stage. Sessions include gentle introductory classes for toddlers, skill-building activities for early learners, and more advanced training with small-sided game play as children grow in confidence and ability. DMG Sports Academy
Monday evening sessions from 5-6pm have become a highlight of the week for many local families. Running indoors and outdoors depending on weather and season, the classes are designed to be friendly, fun, and supportive – with coaches focusing on individual progress as well as teamwork.
Parents have welcomed the new kit as another way of enhancing the training experience. One parent commented, “My child absolutely loves putting on the DMG kit every week. It makes them feel like part of something important and has genuinely boosted their confidence on and off the pitch.”
Looking Ahead: Continued Growth and Community Engagement
With the new kit now in play, DMG Sports Academy aims to build on the momentum. Plans include expanding football training offerings, new themed sessions, and community events that bring families together through sport.
“We’re just at the beginning of what we hope will be many exciting developments here,” said Dr Gould. “Our goal is to continue offering excellent kids football classes that meet the needs of families in Basingstoke and surrounding areas. The reaction to the new kit shows that we are heading in the right direction.”
For families interested in joining kids football training in Basingstoke, the DMG Sports Academy sessions at Everest Community Academy run every Monday from 5-6pm. Whether your child is taking their first steps with a ball or developing into a confident footballer, the academy welcomes children of all abilities to come along and experience the fun, supportive environment for themselves. DMG Sports Academy. Book a free trial today here.